How to run a corporate silver gifting programme.

01 · The programme

How do you run a corporate silver gifting programme?

Acorporate gifting programme is not a shopping trip — it is a small logistics project with a deadline you cannot move. The good ones all share a shape. You write the brief in a single sentence, you split the recipient list into three tiers, you agree a per-head budget, and you place the order early enough that engraving and hallmarking are never the thing that runs late.

The one-line brief does more work than any spreadsheet. “Something a client keeps on their desk for a year” is a brief. “Under a thousand rupees, four hundred of them, delivered before Dhanteras” is a brief. Once the sentence is right, the piece, the budget and the timeline fall out of it almost on their own. Most programmes that go wrong went wrong here, not at the factory.

Our position, after years of doing this out of Gurugram: silver beats another dry-fruit box. Not the throwaway souvenir kind — laser-etched blanks in plastic blisters — but considered, weighted, made-on-purpose silver that ends up on a desk for a year rather than in a kitchen for a week. It carries a per-head cost that reads as serious without being extravagant, and it photographs well when the recipient opens it.

The mechanics are simpler than they look. A programme starts at a minimum of 20 pieces, with budgets from ₹1,500 a head. It needs a GST invoice for finance, a decision on engraving, and a date. Everything else — the exact piece, the box, the tier split — is a conversation. This guide walks through each moving part in the order a buyer actually meets them.

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The brief is the hard part. Anyone can make a coin. Knowing which coin, for whom, and by when — that is the whole job.

Atelier note · 2025

02 · The tiers

How many tiers, and how many pieces to each?

Almost every good programme tiers into three registers. One gesture, three levels of spend — so the wider team is included without the budget ballooning, and the handful of relationships that matter most get something they will actually remember. The floor is a minimum of 20 pieces overall; from there the split is yours.

• The team tierThe wider bench. 50–800 pieces, silver-plated coins or compact desk objects, from ₹1,500 a head. Logistics matter more than packaging — this is where volume and lead time bite.
• The client tierThe top 5–10% of relationships. Framed or decorative pieces, often engraved, mid-band budgets. Packaging matters as much as the piece; the box is part of the gift.
• The leadership tierBoard, C-suite, marquee clients. Solid 999 silver, BIS-hallmarked, weight slip and certificate in the box. Small runs, higher spend, CEO-level sign-off.

Set the budget per tier before you look at a single piece — it is the discipline that keeps a programme from sprawling. Decide what a team recipient is worth, what a client is worth, and what a board member is worth, then let us brief pieces to fit those numbers. A common shape is roughly 70% of the list in the team tier, 25% in the client tier, and the last 5% in leadership; the money, of course, runs the other way, with the smallest tier often taking the largest share of spend.

You do not have to run all three. A founder gifting twenty clients might use one tier; a 600-person company at Diwali usually uses all three. The full range, tier by tier, lives on our corporate gifting page — and if coins are the format, the custom silver coins line is where most team-tier orders start.

03 · The invoice

Will finance get a clean GST invoice?

Yes — and this is usually the first question a procurement lead asks, because the gift is only half the job. Every corporate order ships with a proper GST tax invoice carrying our GSTIN and the correct HSN code, in the buyer's registered entity name, so finance can book it cleanly and claim input credit where eligible.

How the gift is treated in your own books — the rate that applies, whether input credit survives, how it sits against the per-employee thresholds — is a genuinely fiddly area, and it is not one to guess at. We keep a dedicated note on GST on corporate gifts in India for exactly this, and we are happy to loop your finance team in before the PO is raised rather than after.

The commercial mechanics are deliberately plain: a per-tier budget agreed up front, a single invoice against one PO, and delivery to one address or many. We raise the invoice against your registered entity, take a purchase order or an advance as your process requires, and share dispatch details and tracking so the finance and admin teams are never chasing us for paperwork after the fact.

The wider economics of why silver holds its value as a corporate gift — and why it reads differently from a voucher or a gadget — is the subject of our companion piece on the business of gifting corporate silver.

04 · The calendar

When must the order go in for Diwali 2026?

Plan backwards from the festival. Diwali 2026 falls on Sunday 8 November, with Dhanteras — the day silver is traditionally bought — on Friday 6 November. Engraved and made-to-order pieces need 3–4 weeks from order confirmation, so the single most expensive mistake in corporate gifting is the late-September phone call. Brief by August and the whole thing is comfortable; leave it to October and you are paying rush charges or accepting off-the-shelf substitutions.

Delivery is the other half of the calendar. A single-address drop to one office is simple; splitting a run across cities, or shipping individually to a hundred home addresses, adds days you have to plan for. We are based in Gurugram and dispatch across Delhi NCR fastest, but we ship pan-India — so if leadership pieces are going to homes in five cities, that routing needs to sit in the timeline from the start, not be discovered in the last week.

If Diwali is the occasion, our Diwali corporate gifts selection is built around this calendar, and the year's festive briefs are unpacked in full in our 2026 Diwali primer.

05 · The finish

How do we get our logo onto the silver?

Logo engraving is the most-requested finish on corporate work — laser-etched for crisp, repeatable marks across a large run, or hand-engraved where a single leadership piece deserves it. Beyond the mark itself, you can add a short message to the box or the certificate of authenticity, which is often what recipients keep. Engraving is also the step most likely to run late, so it must be locked at the point of order, with artwork approved before production opens.

That is the whole programme: a one-line brief, three tiers, a clean invoice, a date, and a finish. Start with the corporate gifting page to see the range, browse custom silver coins if volume is the priority, and read the rest of the Journal for the detail behind each decision. When you are ready, the brief is a single sentence away.