How to run a corporate silver gifting programme.

01 · The programme

How do you run a corporate silver gifting programme?

Acorporate gifting programme is not a shopping trip — it is a small logistics project with a deadline you cannot move. The good ones all share a shape. You write the brief in a single sentence, you split the recipient list into three tiers, you agree a per-head budget, and you place the order early enough that engraving and hallmarking are never the thing that runs late.

The one-line brief does more work than any spreadsheet. “Something a client keeps on their desk for a year” is a brief. “Under a thousand rupees, four hundred of them, delivered before Dhanteras” is a brief. Once the sentence is right, the piece, the budget and the timeline fall out of it almost on their own. Most programmes that go wrong went wrong here, not at the factory.

Our position, after years of doing this out of Gurgaon: silver beats another dry-fruit box. Not the throwaway souvenir kind — laser-etched blanks in plastic blisters — but considered, weighted, made-on-purpose silver that ends up on a desk for a year rather than in a kitchen for a week. It carries a per-head cost that reads as serious without being extravagant, and it photographs well when the recipient opens it.

The mechanics are simpler than they look. A programme runs to budgets from ₹1,500 a head. It needs a GST invoice for finance, a decision on engraving, and a date. Everything else — the exact piece, the box, the tier split — is a conversation. This guide walks through each moving part in the order a buyer actually meets them.

What a gift says, before anyone opens it.

Before choosing a piece, decide what you want it to say. A corporate gift is not a bonus or a transaction; it is a piece of communication, as deliberate as a letter. When a gift fails, it is almost always because it said the wrong thing. A generic hamper says: you are one of many. A branded pen says: we had stock left over. A gift card says: we could not decide.

Silver, chosen well, says something else: this is serious, and it is meant to stay. A monogrammed desk piece in a lined box sits on a desk for years, and every time the recipient reaches for it they remember who sent it. That is the whole job of a corporate gift.

It also travels across a mixed list. Silver is welcome in Hindu, Muslim, Sikh, Jain and Christian homes alike; it carries none of the dietary questions of a food gift and none of the specificity of a single religious symbol. And it takes a monogram, a date or a short line without turning into merchandise. Engraving on silver reads as personal; a logo printed on plastic reads as advertising.

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The brief is the hard part. Anyone can send a box. Knowing which piece, for whom, and by when — that is the whole job.

Atelier note · 2025

02 · The tiers

How many tiers, and how many pieces to each?

Almost every good programme tiers into three registers. One gesture, three levels of spend — so the wider team is included without the budget ballooning, and the handful of relationships that matter most get something they will actually remember. There is no floor at all; the split is entirely yours.

• The team tierThe wider bench. 50–800 pieces, compact desk objects, from ₹1,500 a head. Logistics matter more than packaging — this is where volume and lead time bite.
• The client tierThe top 5–10% of relationships. Framed or decorative pieces, often engraved, mid-band budgets. Packaging matters as much as the piece; the box is part of the gift.
• The leadership tierBoard, C-suite, marquee clients. largest pieces — heavier, more intricate, numbered and paired with a signed studio certificate.

Set the budget per tier before you look at a single piece — it is the discipline that keeps a programme from sprawling. Decide what a team recipient is worth, what a client is worth, and what a board member is worth, then let us brief pieces to fit those numbers. A common shape is roughly 70% of the list in the team tier, 25% in the client tier, and the last 5% in leadership; the money, of course, runs the other way, with the smallest tier often taking the largest share of spend.

You do not have to run all three. A founder gifting twenty clients might use one tier; a 600-person company at Diwali usually uses all three. The full range, tier by tier, lives on our corporate gifting page.

03 · The invoice

Will finance get a clean GST invoice?

Yes — and this is usually the first question a procurement lead asks, because the gift is only half the job. Every corporate order ships with a proper GST tax invoice carrying our GSTIN and the correct HSN code, in the buyer's registered entity name, so finance can book it cleanly and claim input credit where eligible.

How the gift is treated in your own books — the rate that applies, whether input credit survives, how it sits against the per-employee thresholds — is a genuinely fiddly area, and it is not one to guess at. We keep a dedicated note on GST on corporate gifts in India for exactly this, and we are happy to loop your finance team in before the PO is raised rather than after.

The commercial mechanics are deliberately plain: a per-tier budget agreed up front, a single invoice against one PO, and delivery to one address or many. We raise the invoice against your registered entity, take a purchase order or an advance as your process requires, and share dispatch details and tracking so the finance and admin teams are never chasing us for paperwork after the fact.

Why silver reads differently from a voucher or a gadget in the first place is covered at the top of this guide, under what a gift says.

04 · The calendar

When must the order go in for Diwali 2026?

Plan backwards from the festival. Diwali 2026 falls on Sunday 8 November, with Dhanteras — the day silver is traditionally bought — on Friday 6 November. Pieces from stock are the simple part. In-stock pieces, up to 50 per order, ship within 10 days of order. For more than 50 pieces or anything not in stock, the dispatch date is confirmed with your quote. The decision that sets the brief is whether you want a logo or a name on the piece. We do not publish an order-by date: send the date and the quantity, and we confirm what arrives in time.

We are based in Gurgaon. Delivery across India. Delhi NCR by Porter; elsewhere via our delivery partner. Delivery charge confirmed before payment. A single-address drop to one office is simple; splitting a run across addresses takes a proposal. If pieces are going to homes in several cities, send the address list with the brief so the routing is planned from the start.

If Diwali is the occasion, our Diwali corporate gifts page lists the Diwali pieces at their catalogue prices, split into a whole-office range and a shorter client range.

05 · The finish

How do we get our logo onto the silver?

Logo engraving is the most-requested finish on corporate work — laser-etched for crisp, repeatable marks across a large run, or hand-engraved where a single leadership piece deserves it. Beyond the mark itself, you can add a short message to the box or the certificate of authenticity, which is often what recipients keep. Engraving is also the step most likely to run late, so it must be locked at the point of order, with artwork approved before production opens.

That is the whole programme: a one-line brief, three tiers, a clean invoice, a date, and a finish. Start with the corporate gifting page to see the range, and read the rest of the Journal for the detail behind each decision. When you are ready, the brief is a single sentence away.