The Story Behind the Silver.
Nazarana Silver was born in 2025 from a single conviction: that India deserves a silver gifting brand built on both craft and intention.
Founded by Paridhi Kompella, Nazarana began not with a launch campaign but with months of careful research — combining Paridhi's decade in corporate communications with years of working directly alongside artisan communities in Jaipur, Udaipur, and Moradabad.
The brand launched quietly, first among friends and family. It was picked up by corporates and business owners through word of mouth — the most honest form of growth. Today, Nazarana Silver serves HNI wedding families, India's leading corporates, luxury hotels, and collectors of pure silver.
Every piece is handcrafted by generational artisans. Every order is personalised. And every piece is made to be timeless — because Paridhi has spent a decade watching disposable gifting fail, and she built Nazarana Silver to be the answer.
Our pure silver range is hallmarked.
Paridhi Kompella
Founder & Creative Director
An MBA by education, Paridhi brings a rare combination to Nazarana Silver: a decade in corporate communications — where she understood, first-hand, the power and the failure of gifting — and years of grassroots experience with artisan communities across Jaipur, Udaipur, and Moradabad.
She spent those years in boardrooms and in workshops. She knows what moves a business relationship. She knows what a karigar's hands can do with silver. Nazarana Silver is the intersection of both.
After months of research and refinement, she launched Nazarana Silver in 2025 — first among friends and family, then to the corporates and business owners who found the brand by word of mouth and never looked back.
Her defining belief: a gift must be timeless. Not on-trend, not disposable, not forgotten. Timeless. Silver, at its best, always is.
She oversees every collection, every artisan relationship, and every customisation brief personally.
The Hands Behind the Silver
Nazarana Silver pieces are made by artisans practising generational craft across three of India's great craft cities.
Jaipur — where meenakari and fine silverwork traditions have been alive for centuries. Our Jaipur karigars bring intricate surface work and extraordinary detail to every piece.
Udaipur — where the quiet Mewar tradition lends a regal restraint to our decorative silver.
Moradabad — India's metal craft capital, where our artisans bring engineering precision to form and finish.
Three cities. Three traditions. One conviction: that craft made by hand, with knowledge inherited across generations, is the only foundation worth building a luxury brand on.
What We Stand For
Craft First
Generational artisans only. No mass production. No shortcuts.
Timeless by Design
We design for permanence, not occasion. A Nazarana Silver piece should outlive the moment it was given for.
Design Integrity
Every collection curated by Paridhi personally — at the intersection of Indian tradition and contemporary living.
Honest Luxury
Our pure silver is hallmarked and disclosed as such. Our silver-plated range is described accurately. Trust is everything.
End-to-End Service
From brief to delivery, we manage every detail.
Start a conversation.
Book a personal appointment with Paridhi Kompella to explore the collection, discuss customisation, or commission a bespoke piece.