“Silver in this country is a language of respect. We just wanted to write it well.”

Paridhi Negi

Paridhi Negi · Founder, Nazarana Silver. Before Nazarana, Paridhi spent over a decade in corporate marketing and on grassroots working with NGOs.

In her roles of managing teams and building client relationships, she navigated the world of business gifting firsthand, and how often the options fell short of what the moment deserved. That gap — between the intention of the giver and the impact of the gift — became the seed for Nazarana.

Six years on, we make 48 silver-plated pieces and 16 pure-silver 999 pieces for the corporate, wedding, and ritual occasions that anchor a North Indian year. Each one weight-transparent, BIS-hallmarked, and made to be passed on.